15 YEARS IN 15 IMAGES

Fifteen years ago, IMBEWU started its journey in the heart of a township in Port Elizabeth, South Africa. Today, the organisation carries on the will and drive of its four founding members to support local youth through education and sport for development projects.

In 2016, IMBEWU stays true to its core values :

  • Youth oriented,
  • Positive and dynamic approach,
  • Innovation,
  • Responsibility,
  • Ubuntu ("the belief in a universal bond of sharing that connects all humanity").

 

2001

Creation of IMBEWU in the New Brighton Township in Port Elisabeth. IMBEWU’s energy reaches Switzerland the same year. The first activities focused on the areas of schooling and nutrition.

2001 fondation imbewu

 

2003

The first container is installed, others are to follow. These provide a space for a canteen and thus a warm meal can be made available to all of the children in the various schools.

2003 Cantine

2004

Beginning of the partnership with Roger Federer and his foundation. The support of the renowned ambassador enables 60 children to be individually sponsored as part of schooling project Imfundo Sis Phiwo.

2004 Federer 227

 

2008

Thanks to the generous involvement of the Dubois and Jeanneret families, and in memory of the daughters Floriane and Celine, a canteen (Flo container) and a vegetable garden are created.

2008 2011 Flo container

2008 2011 p.10 jardin potager

 

2009

Launch of the partnership with United through Sport (Umzingisi) and the projects Beyond the Game and SIYAKHLA! A manual on development through sport is also created.

2009 manuel p1

2009 siyakhula

 

2010

Players and staff from the Swiss football team visit the IMBEWU projects during the World Cup. Back in Switzerland, IMBEWU is a guest at the Paleo Festival. More than 60 volunteers roll up their sleeves during the 6 day event.

2010 equipe suisse

2010 paleo festival 3

 

2011

Thabo Sefolosha and IMBEWU join forces and launch an education through sport project in Mamelodi-East Township, the birthplace of the pro basketball player’s father. Thus, Thabo becomes IMBEWU’s ambassador and the initiator of a project still very much alive in 2016.

2011 Thabo Bophelo Ke Kwgele

 

2014

To commemorate the first free elections in South Africa and discussed the theme of racial discrimination, IMBEWU and Pro Juventute Arc jurassien organized the event 20 Years of Freedom with 90 students from the Jean-Piaget high school in Neuchâtel, Switzerland.

2014 20 ans de libertée Lycee Jean Piaget

 

2015

IMBEWU’s new visual identity is finalized with a new stronger and contemporary logo. The logo contains three brighter colours than before with three basic geometric forms. These new elements present a dynamic visual image which will live and evolve over time.

 

2015 IWU LOGO ENG TAGLINE BLACK Copie

 

2016

Following sport, IMBEWU starts using art as a tool for education and the communication of values. The ACADEMY OF CREATIVITY project is set up with a South African partner organization, Masifunde. The project offers activities around singing, drama and the visual arts to the children and teenagers of Walmer Township in Port Elisabeth.

2016 academy of creativity 2

P1020852

 

2016

SOUNDS OF PEACE is a project that unites both young people from Switzerland and South Africa for a musical and cultural exchange. Over the course of a week, the thirty participants visit the Neuchatel region and participate in workshops organized around three themes: music, culture and diversity. The project closes with a concert of Swiss and South African music to a full hall.

IMG 0133 copie 2

IMG 9605 Copie

 

ART DIRECTION: KANULART

DESIGN & DEVELOPMENT: ISMEDIA CONSULTING